Challenge
Consulting websites often look either too corporate or too vague. The challenge was to design a homepage that builds trust fast and makes booking a call feel easy and obvious.
Case Study
Meridian Advisory — Consulting Firm Website
Meridian Advisory is a concept consulting website designed to show how premium positioning, serif-led typography, and a lead-generation-first layout can help a consulting firm attract higher-quality inbound enquiries from UK and North American clients.
Management Consulting Website (concept project)Consulting firm foundersProfessional service businessesB2B service providers
Approach
We split the hero into a left copy panel and a right dark panel with an embedded testimonial and availability badge — creating immediate trust before the user scrolls.
Outcome
A trust-first consulting homepage with a full inline lead capture form, senior-advisor positioning, and a clear discovery call CTA — structured to convert cold UK and Canadian visitors.
Project deliverables
- Full homepage UI design (desktop)
- Split hero with embedded testimonial panel
- Interactive services list with hover states
- 4-step process section
- Results / outcomes cards
- 3-column testimonial grid
- Full inline lead capture form
- Dark footer with multi-column layout
Highlights
- Split hero with built-in social proof
- Cormorant Garamond serif — premium consulting feel
- Forest green trust palette
- Inline lead form — no separate contact page needed
- Results-led proof section with real-looking numbers
- Built for UK, Canada and US consulting audiences